Moya Lothian-McLean in the Guardian:
On social media, to be silent is to be found wanting. Despite the different registers of specific platforms (Instagram, for example, is all earnest “awareness”, whereas TikTok is laced with a frenetic, theatre-kid energy), all of them depend on compelling users to actively produce and engage with content. In times of crisis, this demand – baked into code in order to ensure profit for tech bosses – has found itself expressed as a moral obligation. In the case of Ukraine, to visibly engage and express solidarity is viewed as akin to enacting it through practical, tangible action. We are not looking away. We are analysing, boosting and amplifying. We are posting through it.